Urban Transformation & European Green Deal

The European Green Deal aims to integrate climate and environmental action across all policy areas and simultaneously spur growth for Europe’s economy, turning sustainability into a competitive advantage. Despite the profound change that the construction sector will have to undergo to comply with these objectives, we believe that the Green Deal will help transform our urban areas into thriving environments where humans and nature can co-exist in a sustainable manner.

The Urban Transformation Campaign is EAACA’s commitment to transforming urban spaces by tackling key challenges, such as climate change, progressive urbanisation, low quality post-war housing, ageing societies, environmental degradation and digitalisation.

Download the Manifesto Urban Transformation Campaign of EAACA here.
Download the Infographic Urban Transformation Campaign of EAACA here. 

Building to house the population of tomorrow

More than half of the global population lives in cities and the number is growing rapidly. Sustainable urbanization is one of the greatest challenges we face as a global society. While most of the urban population growth will take place in Africa and Asia, it is also foreseen to continue growing in Europe, increasing from 74% today to about 84% in 2050 according to the UN. It is clear that we need to increase the available housing in urban conglomerations around the world.At the same time, this housing has to be affordable and sustainable. That is why the Urban Agenda for the EU was launched in May 2016 with the Pact of Amsterdam. It stimulates cooperation between stakeholders to realise growth, liveability and innovation in the cities of Europe, while also addressing social challenges.


A holistic approach at energy performance

The AAC industry supports this initiative wholeheartedly as its products are among the building blocks for increased urbanization. A major challenge before us is to ensure that increased urbanization does not come to the detriment of our environment.Many of our industry’s efforts revolve around a question how to build affordable highly efficient buildings, also called near Zero Energy Buildings. We need a holistic approach that looks at the overall energy performance of a building, to achieve highly energy efficient buildings. The use of on-site or district-level renewable energy is required to create cost-optimal solutions. Moving away from individual solutions towards the district level can further optimise these solutions and provide more flexibility to adapt to local conditions.


0 100


0 18


0 16

m3 of AAC
per year

Han den Hartog
+49 (0) 3382 70 60 112